Background

Privacy Policy

1. Who we are

Bestcasinostop.co.uk is an independent UK comparison website that reviews and ranks UKGC‑licensed online casinos. We have been active for 10+ years and update content daily to help players make informed choices.

Controller (UK GDPR): Bestcasinostop.co.uk

Contact: contact@bestcasinostop.co.uk

2. Scope

This Privacy Policy explains what data we collect when you use our website, how we use it, the legal bases for processing, how long we keep it, and your rights. It applies only to this website and not to third‑party sites we link to (for example, casino brands). Please review those sites’ privacy notices before submitting any information to them.

3. What we collect

We do not collect personal data directly from you unless you contact us. However, when you visit our site, certain information is collected automatically by our analytics and advertising partners to operate, secure, measure and improve the site. This may include:

  • IP address (stored and/or processed by analytics providers)
  • Device, browser and operating system details
  • Language, country/region, and time zone
  • Pages viewed, clicks, scroll depth, time on page
  • Referring/exit URLs and campaign parameters

If you contact us (e.g., via a form or email), we will process the information you provide (for example, name, email, message) to respond to your request.

4. How and why we use data

We use the data described above to:

  • Deliver, operate and secure the website
  • Understand usage and improve content, navigation and performance
  • Measure product interest and engagement with our comparison content
  • Manage affiliate relationships and ensure accurate reporting
  • Comply with legal obligations and enforce our terms

We do not sell your personal data.

5. Cookies and analytics

We use cookies and similar technologies (pixels, SDKs) for essential site functions and analytics. In particular, we use Google Analytics to understand how visitors use our site and to improve the experience. Google Analytics may process IP addresses and create aggregated statistics. You can learn more about Google’s practices and opt‑out tools on Google’s help pages and via browser add‑ons.

You can control cookies through your browser settings and, where required, via our consent tools. Blocking some cookies may impact site functionality. See also our Cookie Policy.

6. Legal bases (UK GDPR)

  • Legitimate interests (Art. 6(1)(f)): operating and securing the site; audience measurement and analytics; preventing abuse; managing affiliate reporting
  • Consent (Art. 6(1)(a)): non‑essential cookies/analytics where required; marketing communications if you opt‑in
  • Contract (Art. 6(1)(b)): responding to enquiries you send to us
  • Legal obligation (Art. 6(1)(c)): where we must retain certain records

7. Affiliate links and third‑party sites

We compare and link to third‑party brands. If you click through to a casino or offer, you will be taken to that operator’s website. Any information you provide there is governed by their privacy notice. We may receive an affiliate commission if you sign up or make a purchase. We do not control those third‑party sites or their data practices. Please read their terms and privacy policy before engaging. This approach is common across comparison sites and is reflected in similar policies in the industry reference: 10BestCasinos privacy policy and related pages.

8. Sharing your data

We share data only as needed to operate our site and services:

  • Service providers (e.g., hosting, analytics, security) under contracts that require confidentiality and appropriate safeguards
  • Affiliate/partner networks for accurate attribution and reporting (aggregated or pseudonymised where possible)
  • Public authorities where required by law or to protect our rights

We do not otherwise disclose personal data except as described above.

9. International transfers

Our service providers may process data in the UK, EEA, US and other countries. Where data is transferred internationally, we rely on appropriate safeguards (such as Standard Contractual Clauses) or equivalent mechanisms to protect your information.

10. Retention

We keep data only for as long as necessary for the purposes set out in this policy. Analytics data is retained according to provider settings and legal requirements (commonly between 2–26 months for aggregated analytics, subject to configuration). Correspondence data is retained as long as needed to handle your request and for reasonable backup/audit periods.

11. Your rights

Under UK GDPR, you have the right to request access, rectification, erasure, restriction, portability and to object to processing in certain circumstances. Where we rely on consent, you may withdraw it at any time. You also have the right to lodge a complaint with the ICO (ico.org.uk).

To exercise your rights, contact: contact@bestcasinostop.co.uk

12. Security

We implement appropriate technical and organisational measures to protect information. However, no system is 100% secure. We encourage you to use up‑to‑date browsers and devices and to take steps to protect your information online.

13. Children

Our site is intended for users aged 18+ only and is not directed to children. We do not knowingly collect data from children.

14. Changes to this policy

We may update this Privacy Policy to reflect legal, technical or business changes. We will post the updated version here with a new “Updated” date. Substantive changes will be highlighted where appropriate.

15. Contact

Questions about this policy or your data rights: contact@bestcasinostop.co.uk

Updated: May 2025